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PPC & Digital Advertising
Pay-per-click, or PPC, advertising is recognizable to you if you have ever seen the ads that show up next to search results on Google and other search engines..
If you are looking for the best website design, development, and marketing services to grow your business online, we are here to help. We are a team of certified experts with tremendous experience in web design, development, and marketing who’ll walk with you all through.
Our Core Values
- Committed to delivering the best
- Honest and transparent services
- We care for your business just like ours
- Keep learning and adapting to new technologies
What is Pay-Per-Click Digital Advertising?
With the pay-per-click (PPC) online advertising model, marketers are charged every time a user clicks on one of their ads.
There are different types of PPC ads, but one of the most common types is the paid search ad. These ads appear when people search for things online using a search engine like Google – especially when they are performing commercial searches, meaning that they’re looking for something to buy. This could be anything from a mobile search (someone looking for “pizza near me” on their phone) to a local service search (someone looking for a dentist or a plumber in their area) to someone shopping for a gift (“Mother’s Day flowers”) or a high-end item like enterprise software. All of these searches trigger pay-per-click ads.
The term “pay-per-click” refers to the fact that companies who run advertisements are only billed when a user clicks on them.
Remarketing and display advertising, which usually consists of serving banner ads, are other types of pay-per-click advertising.
How does PPC & Digital Advertising Work?
Advertisers cannot just pay more to make their ads appear more prominently than those of their competitors in order for their ads to appear alongside the results on a search engine (also known as a Search Engine Results Page, or SERP). Rather, Google and other major search engines use a process called the Ad Auction—which is fully automated—to evaluate the relevance and legitimacy of the ads that show up on their search engine results pages.
How Keywords Work?
The Ad Auction operates on a bidding system, as its name suggests. Advertisers must therefore bid on the terms they wish to use to “trigger,” or display, their ads. We refer to these terms as keywords.
Let’s take the example where your company sells camping gear. To locate stores selling tents, sleeping bags, and portable stoves, a user looking to buy one might type the term “camping equipment” into a search engine.
The complex algorithmic calculations that underpin the Ad Auction are carried out by the search engine at the very moment the user submits their search query. This establishes which advertisements are shown, when they are shown, and who is the advertiser.
You must only bid on keywords that are relevant to your business because you will be charged for each click on your ads. This will ensure that your ad spend will yield a return on investment. Using a keyword tool can assist you in determining which keywords to bid on that are both affordable and likely to increase sales or conversions.
How to Optimize your PPC
& Digital Ads?
Pay-per-click advertising has the potential to be a very economical method of increasing website traffic and business. To do it correctly, though, requires time and effort. Your PPC expenses may be impacted by several factors, including:
- The appropriateness of the keywords you decide to bid on: Do they correspond with the queries members of your target market actually use to look for goods or answers to their issues?
- The caliber of your landing pages and advertisements: Google gives companies that offer a positive customer experience the best ad placements at the lowest prices. You can tell if people are responding well to your ad creative by looking at your click-through rate, or CTR.
- Strong account organization: Your PPC account is comparable to a house. Everything must have a solid base upon which to stand. Check out this guide to learn more about efficient account structure.
Need help? Request your free consultation!
BLOG
PPC & Digital Advertising
Pay-per-click, or PPC, advertising is recognizable to you if you have ever seen the ads that show up next to search results on Google and other search engines..
If you are looking for the best website design, development, and marketing services to grow your business online, we are here to help. We are a team of certified experts with tremendous experience in web design, development, and marketing who’ll walk with you all through.
Our Core Values
- Committed to delivering the best
- Honest and transparent services
- We care for your business just like ours
- Keep learning and adapting to new technologies
What is Pay-Per-Click Digital Advertising?
With the pay-per-click (PPC) online advertising model, marketers are charged every time a user clicks on one of their ads.
There are different types of PPC ads, but one of the most common types is the paid search ad. These ads appear when people search for things online using a search engine like Google – especially when they are performing commercial searches, meaning that they’re looking for something to buy. This could be anything from a mobile search (someone looking for “pizza near me” on their phone) to a local service search (someone looking for a dentist or a plumber in their area) to someone shopping for a gift (“Mother’s Day flowers”) or a high-end item like enterprise software. All of these searches trigger pay-per-click ads.
The term “pay-per-click” refers to the fact that companies who run advertisements are only billed when a user clicks on them.
Remarketing and display advertising, which usually consists of serving banner ads, are other types of pay-per-click advertising.
How does PPC & Digital Advertising Work?
Advertisers cannot just pay more to make their ads appear more prominently than those of their competitors in order for their ads to appear alongside the results on a search engine (also known as a Search Engine Results Page, or SERP). Rather, Google and other major search engines use a process called the Ad Auction—which is fully automated—to evaluate the relevance and legitimacy of the ads that show up on their search engine results pages.
How Keywords Work?
The Ad Auction operates on a bidding system, as its name suggests. Advertisers must therefore bid on the terms they wish to use to “trigger,” or display, their ads. We refer to these terms as keywords.
Let’s take the example where your company sells camping gear. To locate stores selling tents, sleeping bags, and portable stoves, a user looking to buy one might type the term “camping equipment” into a search engine.
The complex algorithmic calculations that underpin the Ad Auction are carried out by the search engine at the very moment the user submits their search query. This establishes which advertisements are shown, when they are shown, and who is the advertiser.
You must only bid on keywords that are relevant to your business because you will be charged for each click on your ads. This will ensure that your ad spend will yield a return on investment. Using a keyword tool can assist you in determining which keywords to bid on that are both affordable and likely to increase sales or conversions.
How to Optimize your PPC & Digital Ads?
Pay-per-click advertising has the potential to be a very economical method of increasing website traffic and business. To do it correctly, though, requires time and effort. Your PPC expenses may be impacted by several factors, including:
- The appropriateness of the keywords you decide to bid on: Do they correspond with the queries members of your target market actually use to look for goods or answers to their issues?
- The caliber of your landing pages and advertisements: Google gives companies that offer a positive customer experience the best ad placements at the lowest prices. You can tell if people are responding well to your ad creative by looking at your click-through rate, or CTR.
- Strong account organization: Your PPC account is comparable to a house. Everything must have a solid base upon which to stand. Check out this guide to learn more about efficient account structure.